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M&M Merchandisers

A B2B Wholesaler

When a mature wholesale company went under new ownership, the main focus was to give the company a modern new look starting with the logo.

Establishing a new logo identity to reflect what the company represents, I began by reverting to the term “business-to-business”. After interviewing customers to get a better understanding of how the brand was perceived, I stumbled across the words: trust, relationship, family, friends and loyalty. I designed the logo to display the long standing relationships they have with their customers, retailers, vendors and consumers over the last 40+ years.

Image credits Melissa King